Up!
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL
ALLY SOCIAL

ABOUT

Ally Social is Asylum’s agency for content and digital marketing. It was only natural then, that its identity would reference Asylum’s own logomark­—a simple but iconic ‘A’—as well as the now-defunct Asylum Shop to tie the family of brands together. I was tasked with designing the logo back in 2014, this is a documentation of my thought process and how I envisioned the look & feel could be.

Three letter A designs progressing from left to right in increasing boldness with annotations discussing punctuation marks and marketing concepts.
Black letter A followed by closing double quotation marks on a light wood grain background.
The word 'Ally' in black serif font centered on a light textured background.
Minimalistic black notebook standing upright on a light gray desk against a plain white wall.
Stacked white business cards with black text displaying contact details for Ally, including phone number, email, website, Instagram handle, and address in Singapore.
'A"' logomark and 'Ally' alternate logo in Baskerville typeface with descriptors like classic, mature, sophisticated, and reliable.
Website homepage with text stating 'We are your allies' with 'communications agency' crossed out, featuring images of two golden retriever dogs and two chocolate-glazed donuts with white icing stripes, and text 'Some things work better in pairs'.
Website homepage showing two people discussing at a table with text overlay 'Let us do the talking and the walking' and a marketing message.
Text on light grey background reads: "Some things work better in pairs."
Black background with white text quotation: 'Creating conversations' and a large quotation mark A in bottom right corner.

Team Chris Lee, Cheryl Ann Lee
Involvement Logo Design, Brand Collaterals‍
Client Ally Social
Year 2014

Next
Bananaa! © 2025. All rights reserved.