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HEYBO
HEYBO
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HEYBO
Two bowls of colorful, healthy food featuring grilled steak, green beans, corn, chickpeas, falafel, and shredded carrots on a beige background with the Heybo logo overlay.

CHALLENGE
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HEYBO wanted a brand that speaks their love for food and delicious asian-mediterranean fusion grain bowls. They realized the need for a grain bowl concept that was entirely fresh to set itself apart from its competitors that were already in the market (especially in the CBD).

SOLUTION
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Inspired by home-cooked meals in cultures around the world, each hearty bowl symbolises more than just food: a warm welcome, an introduction to another culture, and a rainy day comfort. Simply put? Sunshine in a bowl.

We crafted a brand story and visual identity to convey the natural vibrance and goodness that every bowl brings, radiating a familiar warmth that is instantly recognisable. The look & feel was inspired by the idea of creating 'a tribe', which took form in hand drawn illustrations, organic shapes, painted-style typography and matched with a colour palette that brings to life the warmth that Heybo offers.

The word 'HEYBO' in bold orange uppercase letters on a textured beige background.
Blurred staff and customers moving in a modern fast-casual restaurant with menu boards displaying food and beverage options above the counter.
Green background with colorful speech bubbles around the word 'HEY' containing casual conversation starters like 'Lunch?', 'It’s been a while!', 'Wanna grab coffee?', 'Have you eaten?', 'How’s your day?', and 'Have you tried this?'.
Illustration of two hands making okay gestures with eyes drawn inside the circular shapes formed by the fingers.
Overhead view of two bowls with grilled vegetables, chickpeas, steak, and greens, with dip and a hand holding a cracker, overlayed by text 'Geek About Food'.
Breakfast spread on an orange surface including a blue cup of coffee, a sandwich with cheese and egg on a white plate, two bowls of mixed grains and vegetables topped with sausage and a sunny-side-up egg, and a small dish of berries.
Top view of two bowls with rice, grilled vegetables, tempeh, and sauces, accompanied by a bowl of lotus root chips and a small bowl of beet dipping sauce on an orange background.
Person in yellow shirt holding a bowl of food with corn, carrots, and other vegetables at a food counter.
Illustration of a hand holding a patterned bread slice inside a bowl with text saying 'United in Flavour'.
Orange text saying 'EAT BRIGHT!' with a stylized sun featuring an eye above the exclamation mark on a light beige background.
Three brown paper shopping bags with yellow and orange sides, each featuring unique line art illustrations and the text heybo.co.
Open beige textured container with an embossed lid featuring colorful labels reading 'United in Flavour' and 'Sunday Roast' on a matching beige surface.
Person interacting with touchscreen menu on an orange wall in a modern restaurant while another person waits at the counter.
Grid of colorful line-drawn icons including a house, hand holding a bowl, bowl of chips, takeout bag with bowls, drink cups, utensils, leaves, bottle with fruit, chili pepper, crosses, a heart, and check marks on a light peach background.
White 3D letters spelling HEYBO casting shadows on an orange textured background.
Abstract color swatches labeled Sunshine, Kale, Terracotta, and Cream on a textured beige background.
Illustration of twelve colored blobs each labeled with names of foods: mint, cucumber, lemon, pumpkin, water, avocado, chilli, beetroot, eggplant, salmon, portobello, almond, yam, and coconut on a beige background.
Simple orange line drawing of a bowl with sparkles rising above it on a beige textured background.

Team Edwin Tan, Michelle Yong, Cheryl Ann Lee, Jolene Leong, Jane Goh, Jamie Tan, Nic Loh, Meroo Seth, Shermaine Wee
Involvement Visual Identity, Illustration, Interior Styling
Agency Bravo Creative
Client HEYBO
Year 2019
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Work featured are created during my time at Bravo Creative and remain the property of Bravo Creative.

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