CHALLENGE

Dynamite, a well-loved candy brand in Vietnam since 2006, is known for its signature choco-mint flavour and bold “explosion of flavour fun.” Tasked with creating the packaging for Dynamite’s new soft gummy range, Dynamite Gummy Play and Dynamite Gummy Lolly, the challenge was to excite a new generation of candy lovers while staying true to the brand’s energetic spirit.

SOLUTION

As a brand extension, the goal was not reinvention but continued connection — bringing a refreshing new look that still feels unmistakably Dynamite. The result is a packaging design that celebrates flavour, fun, and familiarity, introducing a new range that’s instantly exciting yet confidently on-brand.

Building on the brand’s core idea of an explosion of flavour fun, we reimagined Dynamite’s iconic burst into a gummy explosion — softer in form yet bursting with colour, flavour, and energy. Rounded forms, playful typography, and vibrant fruit visuals capture the sensorial texture and excitement of gummies, while the dynamic layout and electric hues express the same bold, energetic DNA that fans recognise.