Up!
Jinjja CHICKEN
Jinjja CHICKEN
Jinjja CHICKEN
Jinjja CHICKEN
Jinjja CHICKEN
Jinjja CHICKEN
Jinjja CHICKEN
Interior of a brightly lit JINJJA!! CHICKEN restaurant with neon signs, yellow barrel seating, self-ordering kiosk, and a staff member at the counter.

ABOUT

Designing a distinctive brand experience for a Korean fast casual restaurant chain through an immersive dining space. Taking inspiration from the bright lights and fast-paced city vibe of Korea, the space is an interpretation of the result of rapid renewal within modern cities. Using elements like repurposed industrial metal containers as seats and factory-like piping throughout the outlet, we injected new personality. Transporting customers into Jinjja Chicken’s whimsical utopia.

Interior of Jinjja Chicken restaurant with colorful chairs, wooden tables, neon signs, and digital menu screens at the counter.
Two mannequins dressed in red tracksuits and white sneakers with large chicken heads inside cylindrical glass display cases.
Entrance of JINJJA Chicken restaurant with yellow chairs, neon chicken illustrations, and menu displays.
Modern cafe counter with illuminated neon line art figures on the front panel and digital menu screens overhead.
Colorful restaurant interior with neon signage, cartoon wall art, and digital menu screens above the counter.
Colorful chairs with graphic designs including a red stop sign with a praying chicken and other artistic images, arranged around wooden tables.
Vibrantly colored modern cafe interior with uniquely shaped hanging pipes and patrons eating at tables.
Man in black shirt standing at a colorful restaurant counter with a Coca-Cola soda dispenser and neon signs in the background.
Colorful indoor space with two large blue circular collection tubes labeled in neon text, a yellow pipe structure with a red valve, and a geometric patterned floor.
Yellow industrial pipe with a red valve wheel mounted on a wall next to an illuminated barber pole light fixture.
Concept drawing of a two-level JINJJA CHICKEN store interior with colorful signage, order kiosks, and seating areas.
Colorful fast-food counter concept drawing featuring stylized order pick-up tubes labeled 1 and 2, digital order status boards, and three staff figures behind the counter with menu displays above.
Concept design of a two-level modern fast food or snack bar with game area and seating, featuring bright yellow, red, and teal accents against dark walls.