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REEBOK AZTREK SS19
REEBOK AZTREK SS19
REEBOK AZTREK SS19
REEBOK AZTREK SS19
REEBOK AZTREK SS19
REEBOK AZTREK SS19
REEBOK AZTREK SS19

CHALLENGE
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For the reissue of the iconic Aztreks, Reebok wanted a marketing kit that could be easily produced and adapted across multiple markets. The kit was sent to influencers and content creators throughout the region to support the launch.

SOLUTION

Inspired by the concept of a “time capsule,” we drew from 90s graphic trends and cultural icons, from VHS sleeves to holographic stickers. The kit even included a cassette-shaped insert and a curated Spotify playlist. A key part of the design was a sleeve that could be easily produced and slipped over the existing shoebox, creating a simple yet nostalgic unboxing experience.

Close-up of a printed sheet showing the word 'ALDREN' in outlined letters with a blue diagonal stripe and text 'DV-3900' below it.
Close-up of a partially open cardboard box containing a book with a black and white halftone shoe design and a clear zipper pouch with colorful stickers including a melting yellow smiley face and shoe-themed graphics.
Top view of a Reebok Classic Aztrek ’93 DV-3900 shoe box with blue grid design and shoe illustration.
Dark blue box bottom featuring a grid pattern, multiple Reebok logos along the top edge, a barcode with a green sticker, a chart detailing shoe purposes, and a yellow wavy smiley face sticker.
Dark blue shoebox with grid lines, featuring a holographic Reebok logo on the left and a taped sticker of a red and white Reebok sneaker on the right.
Rectangular dark blue box with grid lines and a white and blue sneaker illustration on the left side.
White Reebok classic sneaker with blue accents hovering above its navy and brown box on black background.
White and blue Reebok Aztrek '93 sneaker displayed on its black and brown Reebok Classic shoe box.
Graphic design with text 'ALTREK '93' and 'DV-3900' on a dark grid background with a blue diagonal stripe and color blocks labeled high output and high grade.
Close-up of a black box with blue grid lines and text reading 'DV-3900' and 'AFTERWAR 2' with a blue diagonal stripe.
Collection of Reebok stickers including a yellow smiley face, a sneaker, and the Reebok logo on a black and white background.
Open cardboard box containing a black Reebok Classic shirt with 'AZT REK' text and various Reebok-themed stickers including a yellow smiley face and sneaker designs.
Close-up of a black and blue geometric patterned surface with the letters 'RBK' printed in a black box on a blue stripe.
Reebok shoe box with a blue grid design, product information chart, and a yellow smiley face sticker.
Close-up of Reebok Classic shoe box with shiny silver Reebok logo and text reading 'NOW WITH HEXALITE SOLES!'
Black pouch with blue zipper featuring colorful Reebok-themed stickers including shoes, logo, smiley face, and text.
White and blue Reebok Aztrek '93 sneaker on a ledge with text reading 'On the beaten path' and 'Aztrek '93' on a black background.
Black Reebok Classic card with white text about the Aztrek retro runner and a Spotify code for 90s music.
Close-up of a black card with white text about a retro all-terrain adventure shoe and a Spotify code labeled '90s Music to Dance To' above a Reebok logo on a textured background.
Vintage iMac computer displaying a Spotify playlist titled 'That 90's Aztrek Mixtape' with a Reebok logo and shuffle play button.
Three polaroids each featuring a blue Reebok Altered DV-3900 shoe box placed in different urban environments on a black and white textured background.

Team Edwin Tan, April Luistro, Jolene Leong, Jane Goh, Nic Loh
Involvement Concept, Packaging, Print Production
Agency Bravo Creative
Client Reebok SEA
Year 2019

Work featured are created during my time at Bravo Creative and remain the property of Bravo Creative.

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