In 2020, NASA launched the Perseverance Rover to Mars to search for signs of ancient microbial life, advancing both the understanding of Mars’ past habitability and the future of human exploration. To celebrate the mission, PONY International released a NASA collaboration on their iconic City Wings-Hi silhouette, titled the PONY X-PLORATION.

For the campaign, we created animated key visuals and teasers for social media, taking inspiration from the sequence of a mission itself. The visuals guide viewers from the control room to launch, and ultimately to riding alongside the rover on Mars, creating an immersive, story-driven journey.