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STREET SUPERIOR 2019
STREET SUPERIOR 2019
STREET SUPERIOR 2019
STREET SUPERIOR 2019
STREET SUPERIOR 2019
STREET SUPERIOR 2019
Street billboard with colorful collage art including a skateboard, a basketball court, sneakers, a split-faced character, and large white text reading 'STREET SUPERIOR'.

Born as Sole Superior, Singapore’s annual street culture convention since 2013, the brand evolved into Street Superior in 2019 following a renewed strategic purpose. With this shift, we redefined the brand’s identity and direction, setting the foundation for its next chapter.

The new logo draws from familiar road and floor markings, reinterpreting them into a stylised S that hints at movement, space, and the culture that lives on the streets. Designed with versatility in mind, the wordmark acts as a confident yet unobtrusive frame—allowing collaborators, creators, and community voices to take centre stage across any platform.

Four variations of the text 'STREET SUPERIOR' in bold uppercase letters with gradient colors on contrasting black and white backgrounds.
Yellow L-shaped tape on concrete floor next to a wooden structure corner with white stylized double 'S' letters centered above it.
Two people standing on an urban sidewalk with colorful Nike sneakers and graffiti-covered wall behind them, overlaid with text reading 'STREET SUPERIOR'.
Outdoor sign reading 'STREET SUPERIOR' with large orange letters partially visible below and trees in the background.
A vibrant orange poster on a graffiti-covered wall promoting the Street Superior event from November 2-3, 2019, featuring a stylized illustration of a person on a skateboard surrounded by various icons and text.
Orange poster featuring a stylized illustration of a person on a skateboard surrounded by various street culture icons and text for the Street Superior event dated 2-3 Nov '19 at Escape.
Two fabric pouches with orange 'Street Superior' labels, displayed with white boxes and a patterned cloth in the background.
Black crossbody bag with orange Street Superior label worn over a black graphic t-shirt with a mannequin hand holding the strap.
Black wristwatch with red numbers and a perforated strap labeled 'Street Superior' casting a shadow on an orange and teal surface.
Crowd of people participating in the Street Superior Lucky Draw event in front of an orange informational wall with instructions.
Display of colorful sneakers and toy figures, including a LEGO-like police officer and a black bear holding shoes, with a sign reading 'Street Superior.'
Person wearing a Street Superior wristband drawing a floral design with a pen on a white Vans sneaker.
Man wearing glasses playing with a yo-yo in front of an orange wall with 'Street Superior' event signage.
Person facing away wearing a black shirt with the words 'STREET SUPERIOR' in white letters on the back in an indoor event setting.

The early logo explorations centred on a modular “frame” inspired by road markings, designed to act as a flexible space that puts collaborators, artworks, and products first. But as the concept developed, it edged too closely to an Off-White™ visual element. We stripped it back, kept the spirit of the road markings, and distilled it into the crafted detailing of the final ‘S’ mark.

Collage showing a warehouse exterior with a blue loading door, an empty warehouse interior with yellow floor markings, and close-up of boxes near yellow cross floor tape.
Four variations of the 'STREET SUPERIOR' logo with corner brackets and a trademark symbol, displayed on a light gray background.
Close-up of a wooden pallet corner on concrete floor marked with yellow floor tape forming an arrow shape, next to a bright yellow panel with black corner brackets and text about depicting a space as a platform where culture thrives.
Text in bold black letters reading 'Placing the focus on collaborators' framed by four orange corner brackets on a light gray background.
Collage of Street Superior branded art and merchandise, including two colorful posters, a website screenshot displaying sneakers, and two tote bags with artistic designs.

Team Edwin Tan, April Luistro, Shawn Aik, Zarer Lim, Neo Xin Yun, Sunny Shih
Involvement Concept, Art Direction, Logo Design
Agency Bravo Creative
Collaborator One Eleven Studio
Client Sole Superior
Year 2019
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Work featured are created during my time at Bravo Creative and remain the property of Bravo Creative.
Photos by ©Street Superior 2019 | Colossal Photos.

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