With their best-selling cleansing range in one hand and the world’s most recognisable character in the other, SENKA partnered with Cowan to create the perfect collaboration between two inherently Japanese brands. But rather than jumping on yet another Hello Kitty “brand-wagon,” we asked ourselves: How can this be more?

To stand out in a world already crowded with Hello Kitty limited editions, the team adopted a brand-first approach—anchoring the idea firmly in SENKA’s core promise of brighter, clearer skin. This, paired with Hello Kitty’s universal symbol of friendship, inspired the concept “Perfect Skin for the Perfect Day.” The campaign invites consumers on a whimsical foam-filled adventure with Hello Kitty and Tiny Chum, bringing SENKA’s gentle efficacy and Hello Kitty’s charm together in a playful, meaningful way.

The result was a full 360° launch campaign for the SENKA x Hello Kitty Limited Edition Perfect Whip range, rolled out across five APAC markets—including Singapore, Malaysia, Indonesia, Hong Kong, and Taiwan—with more to come.

ONLINE TO OFFLINE BRAND EXPERIENCE

As part of the omni-channel strategy, a pop-up activation was created by the team at SENKA based on the campaign concept. Held over a week at Watsons in Ngee Ann City Singapore, it was a perfect day for SENKA and Hello Kitty fans alike as they enjoyed special promotions and prizes.